Monday, 24 January 2011

Livetype: skills.

In our lesson 24/01/11 we explored, using a type of software, different types of fonts, visual effects for titles, credits etc, and types of backgrounds, colours and animations. The image to the left shows a practice screen shot where i have created my own title, changed the colour to a white and purple blend and changed the type of font. I made the transition fade in and fade out slowly to create a dramatic feel and suspense to it.

The bar at the bottom allows you to create your own kind of story through font, size and effects, also allowing you to change the speed and how long you want the effect to last for. The text can only go inside the green box and the text can be adjusted all together or letter by letter, so you can create whatever effects you want. With hundreds of different fonts such as, Slab Serif, Arial, Blackletter, Courier, Georgia, Script and many more, there is no doubt about finding the perfect one relevent to your thriller. You should always select a typeface that speaks to the audience in a tone that best reflects the subject matter without sacrificing readability. Your type combination will usually work when you establish and maintain a type hierarchy. Type weight is all-important in reinforcing your message levels. Headlines become heavy, subheads become bold, text is medium (perhaps even light) and italics for stress or emphasis. Everything has to relate to what you are talking about, for example: you wouldn't use the font 'script' which is quite elegant and posh, for an action/horror movie.

The font used for the movie poster 'The Grudge' has inspired many thriller movie font titles and has definantley inspired me to use some of these idea fonts for my own thriller. Even though it's simple it's very effective as it's very bold and eye catching but also doesn't take away from everything else on the poster. Below are a few examples of thriller-like fonts:

28dayslater1   abite
astonished   broken15

Since Apple's and Microsoft's operating systems supported different character sets in the platform related fonts, some foundries used expert fonts in a different way. These fonts included the characters which were missing on either Macintosh or Windows computers, e.g. fractions, ligatures or some accented glyphs. The goal was to deliver the whole character set to the customer regardless of which operating system was used.

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